Last night, for the second year in a row, BreastScreen Victoria was a finalist at the VicHealth Awards in the category Improving Health Equity for the Ophelia Project ‘Increasing breast screening participation in Arabic and Italian women.
The VicHealth Awards provide an opportunity to have health promotion projects – from local projects to state-wide campaigns – recognised and celebrated by the health promotion sector, and beyond.
The categories for the 2018 Awards were:
- Promoting healthy eating
- Promoting health through physical activity and sport
- Preventing tobacco use
- Preventing harm from alcohol
- Improving mental wellbeing
- Communications in health promotion
- Improving health through arts
- Improving health equity
- Promoting gender equality (NEW)
- Research into action
We were able to invite our project partners to attend last night’s event as a thank you for their hard work and contribution to the success of the project, and although we did not win the award, it was wonderful to be a finalist and to have this important project showcased. As you can see in the below photo we also invited the true talent of the project – Contact Centre Operator Gina.
Gina made all of the outbound calls to women in Italian, this intervention would not have been successful without her years of experience at BreastScreen Victoria as well as her warm and wonderful personality.
About the Ophelia Project
The Ophelia Project took place in 2016-17 and aimed to increase screening participation amongst Aboriginal, Arabic and Italian speaking women. BSV formed a project partnership with the Department of Health and Human Services (DHHS) who provided funding, and Deakin University who conducted research and evaluated the project. BSV led the intervention design, planning and implementation.
The interventions celebrated last night were trialling outbound reminder phone calls to Arabic and Italian speaking women in their own language. This trial used a randomised control approach, and included 195 women. Overall, the trial found that women who received a call in language were around 10 times more likely to book than women who did not receive a call, and the vast majority of women who booked attended their appointment. BSV also trialed sending reminder letters to (RR) women in their language.
This trial also used a randomised control approach, and included 1,032 women. Overall the trial found that sending reminder letters in language did not result in a statistically significant increase in bookings.
You can listen to episode 5 of our podcast
which is dedicated to the Ophelia Project to learn more!