Today Show Encourages Breast Cancer Screening

Published 19 November 2013 By
Today Show Encourages Breast Cancer Screening

BreastScreen Victoria commends Channel 9 Today show host Lisa Wilkinson and newsreader Georgie Gardner for having a breast screen on live television this morning.

BreastScreen Victoria CEO Vicki Pridmore said a free breast screen every two years is the best way to find breast cancer early before any symptoms are noticed and when treatment is likely to be most successful.

“Lisa's story becomes even more powerful because her reason for putting it off - that she is so busy and made other things a priority - is the same story of the 70% of Victorian women who are not screening as often as they should,” Ms Pridmore said.

“We know that when well-known women talk about screening publicly it encourages other women to prioritise their health and make an appointment.”

One in 9 Victorian women will be diagnosed with breast cancer and if you are between 50 and 74 you are most at risk.

“It is important for women to know that they are eligible for a free breast screen through the program from the age of 40 although BreastScreen specifically invites women from the age of 50 as 75% of breast cancers are detected in women over 50,” she said.

Call 13 20 50 to make an appointment or book online at

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